Having your website ranked top on Google, Yahoo or Bing is not the success of online marketing. You can have all the traffic on your website and get as many people as possible to know about your company through the internet. However, this does not guarantee success in digital marketing.If you are not making any sales through many visitors on your website then online marketing is not helping your company. Your web visitors are likely a bunch of window shoppers and as far as they generate traffic and you can even hit a million views, your sales will not reach the level you want it to reach if they don’t purchase.
The main thing that everybody is looking for is to generate more sales and get their Return on Investment. Success of every digital advertising is measured by how much profit you make but not how many people saw your advert. That’s the sole reason why most companies choose to take their businesses online in the first place. It’s not only about gaining traffic but making more profit by generating more sales. This can only happen if you turn your website visitors into purchasers. That’s the main concept of conversion marketing; convincing your web browsers to respond to a call of action by purchasing your product or service or clicking on an advert.
Getting your online audience to purchase your product when they view your website may not be as easy as it sounds though. It starts with getting them to understand your message and know exactly what you are talking about. Visiting your website is one thing, but responding to that call of action is another. Your message must be clear and as transparent as possible to get the audience to make the purchase decision. If they don’t understand your message, they will quickly move on to the next website and their visit to your website will just be a waste of time and you will loose a potential customer.
People tend to take a very short time to view a website. In a matter of seconds, someone has already made a decision whether to stay or leave the page. You probably want them to stick around a little more for them to purchase your product or service.You need to get something to grab their attention.With a proper website layout, you can achieve this. A proper web layout easily attracts browsers attention and they would easily want to read what is inside. “It’s incredible how many new SEO customers come to us who worked with other SEO companies, we take one look at their website and we’re dumbfounded how many SEO, optimization, marketing, and conversion layout mistakes there are; it’s truly astounding, and it should be a major piece of the puzzle to ensure this part isn’t overlooked” – says Tal Lifschitz CEO of Rise Marketing Make your website have a clear purpose and clear information that is easy to read and digest. Simplicity is a key to every good web layout.
So if you want to improve your customer engagement not just by visiting your website, you need to grab their attention and convince them to make a purchase decision. With competitors all around you having the same goals of generating more sales and increasing profit, converting a person browsing the web into a purchaser is not an easy task. You can have successful external advertising with a good search engine optimization but your neighbor whose company is even smaller may still generate more sales than you. They are probably better than you when it comes to conversion marketing.